JOEL MAKOWER

Chairman & Executive Editor
GreenBiz.com

The Associated Press has called Joel Makower "The guru of green business practices."For more than 20 years, he has been a well-respected voice on business, the environment, and the bottom line. Joel is co-founder and chairman of Greener World Media, which produces GreenBiz.com as well as it sister sites, conferences, and research, including the annual "State of Green Business" report. He is also a senior strategist at GreenOrder, a sustainable business consultancy, and co-founder of Clean Edge, a clean- tech research and publishing firm. Throughout his career, Joel has helped a wide range of companies align environmental strategy with business success, including Clifbar, Clorox, GE, General Motors, Hewlett-Packard, Johnson & Johnson, and Nike, along with several start-up clean-technology companies. His popular blog, Two Steps Forward, offers daily insights on green business. Joel is author of more than a dozen books; his newest, Strategies for the Green Economy, has just been published by McGraw-Hill.